Viceroy Ladies Chronograph Stainless Steel with White Dial Watch and Emerald & Diamond Heart Pendant Set

Special Valentine's Day Property Room Exclusive !

Genuine 0.15 cttw Emerald & Diamond Heart Pendant

Show your appreciation for the one you love with this darling heart pendant. Aligned along one side are 12 individual rich green emeralds that give this design an elegant appeal. Along the other side is a soft filigree pattern with a sparkling diamond accent. This pendant rests around her neck with a delicate box chain, which allows this heart to settle right above her own.

* vermeil is a combination of precious metals to produce fine quality jewelry. The inside core is pure sterling silver; the outside is a solid coating of finely crafted 18 karat gold. This combination produces long-lasting jewelry that looks, feels, and endures like pure gold.

Emeralds have been held in high esteem since their discovery. The pharaohs depleted mines of this gemstone between 3000 and 1500 BC. The Vedas, the oldest scriptures of Hinduism, cited the emerald with healing properties and good luck. The Incans and Aztecs regarded it has a holy gemstone. To ancient Romans, green represented Venus, the goddess of love and beauty. Green is the color of springtime, representing renewal, nature and a joie de vivre.

Emerald is the modern and traditional birthstone for May. It is a variety of the mineral beryl, colored by trace amounts of chromium and sometimes iron. There's a wide spectrum of clarity in emeralds due to the variety of inclusions, they should never be cleaned by ultrasonic or steaming methods. The Mogul Emerald dating back to 1695 is over 217 carats and nearly four inches in length, one side is inscribed with prayers and the other has rich floral ornaments. It was recently auctioned in London for over 2 million dollars.

 

Viceroy Ladies Chronograph Stainless Steel/White Dial

From the innovative minds of Viceroy watches this unique ladies chronograph includes a few surprises that will always keep onlookers guessing. For starters this watch doesn¿t have a setting crown but instead has four buttons, two on each side, to operate with. On top of that, one of the buttons converts this watch between 'chronograph mode' and 'time mode' with ease. Other details include a polished bracelet and hidden push button butterfly buckle so that your timepiece is not only practical but also incredibly posh.

The Viceroy brand was first created in Switzerland in 1951 at the hand of DESCO, the owner of the Maurice Lacroix brand, which had already existed for 50 years. In 1982, Grupo Munreco acquired the rights to the brand on a global scale and started to commercialize it in Spain.

In 1990, the product strategy was clarified and in 1993 was outlined in its commercial policy. 1996 is when Viceroy begins to be noticed on the market with the creation of the "gold" brand (line), the creation of a plan which resulted in very competitive products and the first ad campaign to strongly push the brand, featuring actor Carlos Larrañaga, famous for participating that year in the series, Farmacia de Guardia.

The true boom in sales would not occur until 1997, when the ad campaign began featuring Julio Iglesias, who is even today identified as ambassador for the brand. Three years later, Viceroy came to the forefront of its line, sold by and requested for by many chains, which seek to sell our products from store to store.

The unprecedented success of Viceroy is not tied merely to ad campaigns that featured Julio Iglesias and Emilio Alzamora, World Champion of 125 CC motorcycle racing, but can rather be attributed to various factors, including a varied product line with over 600 items at a variety of prices, an excellent cost-quality ratio and so forth.

Viceroy has never stopped growing. In 1999, its line of jewelry met with great success, along with other products (sporting items, gold plated watches, etc).

This year, Viceroy is gambling on a new image, with on the one hand a more classic look with its Gold brand, while using Hollywood actor Melanie Griffith as its new ambassador for its new prestigious line of watches. That campaign was launched in March of 2001, and was unprecedented in its repercussions. The marriage of Melanie Griffith and the Viceroy brand has created a great deal of hubbub.

On the other hand, a newer look was introduced in its Steel brand as Viceroy introduced ambassador Alexander Sanz, who fits in perfectly with brand recognition. In addition, Viceroy¿s connection to sports has never been clearer than in ties to teams, such as the watch commemorating Real Madrid's 100^th anniversary, or its current association with Atletic Bilboa or Real Zaragoza.