S.U.G. Gents Adventure Chronograph Stainless Steel/Brown Dial

S.U.G. Gents Adventure Chronograph Stainless Steel/Brown-Black Dial

Life is an adventure, so let the Adventure watch take you to the edge. Its sporty features with tachymeter and several complications mesh well with its smart design of dual finished stainless steel. Luminous hands and markers make it easy to read, while the degrade finish on the face reflects light at different angles for exceptional style. Finally, the chamfered mirror polished edges of the bracelet add the right touch of class to its comfortable, secure fit. Meet life head on and on time with style.

-Case-
43mm x 11mm stainless steel case
Fixed tachymeter bezel
Mineral crystal

-Movement-
Japanese Seiko YM92 quartz movement

-Dial-
Chronograph
Date window
Subsidiary seconds dial
Luminous hands & markers

-Band-
200mm x 22mm stainless steel bracelet

-Buckle-
Double-folding diver's buckle

-Water Resistant-
Up to 5 ATM

-Warranty-
One year limited manufacturer's warranty

For more information: www.sugwatches.com

In 1883, a Winterthur watchmaker by the name of Gottilieb Hauser brainstormed the idea for the Swiss Watchmakers Corporation (Schweizerische-Uherenmacher-Genossenschaft) as a distributor of standardized Swiss watch components. Once the word got out, other watchmakers rushed to join this organization with the guarantee that it would boost their productivity and output. Eventually SUG, as it was later dubbed, evolved to the point that it was not only distributing parts, but creating then as well.

Some of the most recognized accomplishments in watch making occurred during the mid to late 19th century. These included the development of precision accurate escapements and the utilization of interchangeable watch parts. By the time we had reached the 1880¿s, many European watch companies had integrated standardized parts into their common routine. However, demand greatly outweighed the resources and manpower that these companies had. Therefore, corporations like SUG were created to directly distribute watch parts from one company to another, saving them a great deal of time and money.

Now in the dawn of a whole new century, the initiative of our forefathers has resurfaced. Derived from the influence of the Swiss Watchmakers Corporation and watchmakers who supported it is the determination to continually advance many aspects of contemporary watch making. These ostentatious watches from SUG symbolize the eternal persistence that humanity has to test the limits of our imagination.

Join us as we remember yesterday and reach towards tomorrow.

** The S.U.G. Comparative Retail Ticket Price range ($900-$1195) comes from contrasting this watch with similar products offered by major watch retailers. In this instance, "similar" product means comparable watch design, functionality, finish, and accurate component fit. With regard to watch components in particular, similar products will have comparable quality dials, casings, crystals, bracelets and movements to the watch models in this collection. In the instance of the S.U.G. watch in this listing, major watch retailers have offered similar product at Retail Ticket Prices ranging from $900 to $1195.

The Watch Industry calculates MSRP/Compare at Value as a multiple of the watch's wholesale selling price, sometimes referred to as Keystone pricing. Underlying product design and component quality, distribution method, advertising strategies (both direct and cooperative), sales commissions and target gross margin combine to affect wholesale price calculations.

Watches marketed via traditional business models might require a double, triple, or even higher Keystone pricing strategy to reach the targeted ticket price. This would then allow for retailers to offer incremental discounts to stimulate sales without dramatically affecting a brand's retail price image.

The majority of our S.U.G. watch auctions start at $1.00 with no reserves. The market force of competitive bidding sets your price. Our goal is for you to win an amazing S.U.G. watch and for us to gain a satisfied and repeat auction participant. It's a win-win situation. Good luck.